Dear Artists,
Dear Professionals of culture,
Dear Internet users,
Dear Partners,
After having assessed the three last years of the AFRO PEPITES SHOW, the changes are mainly focused on the development of a BETTER IMPLEMENTATION of the PROJECT!
••● NEW DATES for the 4th selection of the African Dream:
> Applications opened from 01 March 2012 until 30 September 2013!
>> WHY?> The association can communicate about the artists discovered during the first 3 editions and can develop a wider network to offer the future selections a better visibility.
••● STEPS OF SELECTIONS:
From now, we define the steps of the project differently:
- 1st step: Subscription to the African Cultural Market throughout the year: it defines the African artists, "mixed or inspired" Artists who wish to be known and discovered by a large public or who wish to test their new creations..
- 2nd step: every three months, introduction of the discoveries of the African Dream who have seduced the team at the 1st listening.
- 3rd step: every year in November, the selection of the African Dream: selection of 3 artists (2 musicians + 1 dancer, sculptors, painter, story-teller, comic comedian or other arts…), all arts.
>> WHY? > It is necessary to redefine the implementation of the project among the media and within the association in order to get a better participation from professionals of culture. We may come back to a selection by region as soon as the association finds a financial and development comfort.
••● SELECTION CRITERIA:
ATTENTION The selection of the African Dream is done differently:
- 1st criteria: Originality, genuineness, artistic quality and feelings of the jury members.
- 2nd criteria: Implementation of the artistic project. 4 to 5 artists maximum, except special case
- 3rd criteria: Quality of promotion items (Clip, Videos, Photos, CD), except special case
- 4th criteria: Quality and quantity of compliments received from our social networks or emails
>> The votes of the public are replaced by emails of compliments or tests of popularity on our social networks, after the 2nd step of the African Dream selection.
>> WHY? > To decrease the "competition" effect and maintain the professional selection effect. Indeed, the notion of competition, most probably induced by the votes, did not suit the association ethics. In fact, it is all about offering a network to artists who wish to share what they create. We will therefore talk about the African Dream selection. Moreover, votes are dedicated to test the popularity level of the discovered artists; but because of Internet problems those based in Africa were unfavourably treated compared to others.
••● APPLICATIONS:
> ATTENTION: Free application is not anymore granted to the artists based in Europe, Asia and Northern America. A 20€ fee will be requested. African or South American artists still benefit from free application. For those who applied before 01 July 2012 and who do not live in Africa, you are free to contribute to the association fund or not.
- THROUGHOUT THE YEAR: new members are welcome
- EVERY THREE MONTHS: listening and communication about the artists who seduce the African Dream team. In January, April, July and October.
- EVERY YEAR in NOVEMBER: Announcement of the 3 artists selected by the African Dream.
>> WHY?> During the last 3 years everything was self-financed by voluntary members and thanks to program activities in order to develop the network, and thanks to the tours of some discovered artists. This helped us to confirm the relevance of the project, to identify the main strengths and weaknesses and sources of development in the future. Before external fundings and/or other self-finance means arise, it is necessary to redefine the principle of Free Access to the project. Unfortunately, our actions of music programming at the Olympic Café stopped because of the closure of the place; today, voluntary work is not enough to have the project survive. As soon as the association finds some financial comfort, it may be possible to come back to free access to all.
OUR OBJECTIVES remain the same!
••● OUR ADDED VALUE for ARTISTS:
>> TO BE LISTENED TO: Subscription will give artists the opportunity to introduce their creations to professionals' ears, fans of African culture or music lovers' ears...
>> OUR NETWORK: created 5 years ago, among more than 9000 organizers, 14 000 subscribers and more than 23 000 friends on our social networks,
SOCIAL NETWORKS: Dedicated to the news of all subscribers, with some more frequent focus on discoveries and selected artists,
NETWORKS SUBSCRIBED TO THE NEWSLETTER: Dedicated to the news of all subscribers, with some more frequent focus on discoveries and selected artists,
MEDIA NETWORK: Dedicated to selected artists and some other particular cases,
ORGANIZER NETWORK: Dedicated to selected artists and some other particular cases.
••● OUR ADDED VALUE for PROFESSIONALS :
>> OUR ARTISTIC DATA BASE: More than 1000 bands registered in 3 years, all over the world, but mainly in Africa and in Europe.
>> OUR SELECTION: More than 1000 bands listened to and more than 30 artists discovered and who deserve to be widely known, according to the 1st criteria of selection, based on originality, genuineness, artistic quality and feelings of the jury members.
••● For INTERNET USERS:
>> It's a source of cultural discovery, feeling of travel, meeting and sharing moments...
>> Styles discoveries: Traditional, Jazz, Pop, Soul, African songs, Slam, Urban Music, Vaudou, Afrobeat, ... Fashion, Painting, Sculptures, Storytellers, Comic comedians...
It's always a pleasure to do more in favour of cultural treasures from Africa...
The President
Association The African Dream
